Thursday, September 16

All times shown are UTC+1 (Portugal time zone).

Welcome coffee

Vasco da Gama Stage (S1)

Master of Ceremonies – Rajan Datar, Presenter/journalist BBC
translation facilities will be available in French and Portuguese


Press conference

Press conference 1 – A World for Travel, The Global Travel and Tourism Resilience Council – Replay

Press conference 2 – Sustainability in Data – Oliver Wyman/Mabrian Technologies – Replay

Press conference 3 – USAID Building a Sustainable Tourism in Bosnia Herzegovina, Project Turizam – Replay

Evora University Courtyard


Arrival of Cyclists from France endorsed by the World Cyclist Championships– Having biked from Nantes to Evora sharing the message of sustainability along the way. Participants from several countries ensure the Evora message resonates globally.  Upon their arrival they will assist in planting a forest establishing an event legacy for the town of Evora.

Attended by:

  • Rita Marques – Secretary of State for Tourism of Portugal

Vasco da Gama Stage (S1)

Master of Ceremonies – Rajan Datar, Presenter/journalist BBC
translation facilities will be available in French and Portuguese

11:15 – 11:45

Call to Order

Christian Delom – Secretary General, A World For Travel

Welcome – Replay

Ana Costa Freitas, Dean, Évora University
Carlos Pinto De Sá, Mayor, Évora
Vitor Silva, President, Turismo do Alentejo

Welcome Remarks: Zurab Pololikashvili, Secretary-General, UNWTO
on behalf of UN Secretary-General, Antonio Guterres

11:35 – 11:45

Fostering More Cross Sector Collaboration – Replay

○  Julia Simpson, President and CEO, World Travel and Tourism Council

11:45 – 12:40

Key segments’ position – Cross sector collaboration – Replay

Speakers will present the POV from key segments of the industry as to what the segment has or is taking on sustainability, either environmental or social and share what has been done, what is in process and what challenges lie ahead for the sector.  By sharing these positions we hope to foster cross sector collaboration activities.

Welcome message – Jane Jie Sun, CEO, Group

Christine Ourmières-Widener, CEO, TAP Air Portugal
○ Brune Poirson, Chief Sustainability Officer, Member of the Board, Accor Group
○ Roberto Martinoli, President and CEO, Silver Sea Cruises
Gavin Tollman, President, The Travel Corporation

Moderator: Peter Greenberg, Travel Editor, CBS News

12:40 – 13:30

Covid-19: A Resilient Sector Drives to a New Deal with New Leadership Demands – Replay

Governments and industry step up with leadership in a congruous manner allowing the sector to influence policy. How do we insure human liberties work with economic policy?

○ H.E. Edmund Bartlett, Minister of Tourism, Jamaica
○ H.E. Jean-Baptiste Lemoyne, Secretary of State for Tourism, France
H.E. Fernando Valdès Verelst, Secretary of State for Tourism, Spain
○ H.E. Ghada Shalaby, Vice Minister Tourism and Antiquities, Arab Republic of Egypt
H.E. Sophia Zacharaki, Deputy Minister of Tourism, Hellenic Republic

Moderator:  Peter Greenberg, Travel Editor, CBS News

13:30 – 13:50

Review of Global Position Papers – Replay

Industry Alignment: When Do We Get Traction?
For decades organizations have produced statements, papers, declarations etc. but sustainability remains a nice to have.  We will aggregate key positions, identify what has been done and what are critical steps to take.  Some position papers included are: UNWTO, WTTC, PATA, Tourism Cares, The Travel Foundation, USAID, et al.

Bruno Despujol, Partner, Oliver Wyman
Dominique Guilhem, Principal, Oliver Wyman
Christian Delom, General Secretary, A World for Travel

13:50 – 15:00

Lunchtime and networking

Vasco da Gama Stage (S1)

Master of Ceremonies – Rajan Datar, Presenter/journalist BBC

15:00 – 15:10

The Economics of Tourism – Replay

○ H.E. Pedro Siza Vieira, Minister of State and the Economy and Digital Transition, Portugal

15:15 -16:00

Tourist Go Home, Tourist Come BackNationalism meets Globalization – Replay

Destinations around the world were once trying to keep tourists away, now do they want them back?  How are governments balancing tourism and local citizenry demands?  How are NGOs playing a role in governance and the local economy of destinations? How long will it take to overcome tourist=covid?

Dr. Taleb Rifai, Co-Chair, GTRCMC and of Global Travel and Tourism Resilience Council; former Secretary General, UNWTO
Hon. Nikolina Angelkova, MP, Bulgarian Parliament; former Minister of Tourism, Bulgaria 2014-20
Tomohiro Kaneko, Director General, Int’l Tourism Department, Japan Tourism Agency (JTA)

Moderator : Theresa Rice, Partner, Consulum

16:00 – 16:15

Coffee break

Vasco da Gama Stage (S1)

Master of Ceremonies – Rajan Datar, Presenter/journalist BBC

16:15 – 16:30

Sustainability Project of Significance – Replay

AlUla (Saudi Arabia) – Developing a new sustainable destination

○ Nicolas Lefebvre, Director Tourism & Hospitality, AFALULA

Host: Rajan Datar, Broadcaster/journalist, BBC

16:30 – 17:30

Localization vs globalization or Glocalisation – Replay

How to share space and value. Is there a new model for the travel sector that merges the need for sustainability with economic performance?

Luís Araújo, President, Turismo de Portugal
Frédéric Hocquard, Deputy Mayor, Paris
Yolanda Perdomo, Senior Tourism Strategist, ICF
Dianne Dredge, Founder, The Tourism CoLab, International Academy for the Study of Tourism, International Advisory Committee, World Tourism Forum Institute

Moderator:  Rajan Datar, Broadcaster/journalist, BBC

Pedro Cabral Stage (S2)

Master of Ceremonies – Daniela Wagner, Group Business Development Director, Jacobs Media Group

16:15 – 17:00

Travel, Peacekeeper and Smart Power – Replay

Since time immemorial travel has played a powerful role through increased understanding amongst peoples, reduced conflict and opened discussions amongst countries. How will sustainability becoming mainstream further increase the direct influence of travel and what are the demands on the sector?

H.E. Memunatu Pratt, Minister of Tourism, Sierra Leone
Prof. Lee Miles, Bournemouth University, Disaster and Crisis Management Center
Philippe Lévêque, CEO, CARE France and member of CARE International Council
H.E. Nayef Hmeidi Al Fayez, Minister of Tourism & Antiquities
Tarek Lassadi, Representative, Tunisian Travel Agents’ Association

Moderator: Ramzi Khoury, CEO, CamGenics; Member, Royal Commission for Government Reform, Jordan

17:00 – 17:45

Shifting Climate Changes Impact on Tourism – Replay

Water availability, extreme temperature, weather crisis, natural risks. Over the next decade which areas will be most affected and how will tourism be impacted? We will look at this problem via short term, mid-term and long-term perspectives.

Linden Coppell, Director of Sustainability, MSC Cruises
Pascal Viroleau, CEO, Vanilla Islands
Jeremy Smith, Co-Founder, Tourism Declares a Climate Emergency
Raj Gyawali, Founder, Socialtours, Nepal
Mafalda Borea, Co-Founder and CEO, Sustainable First

Moderator: Claire Irvin, Travel Editor, The Telegraph

Prince Henry Stage (S3)

Master of Ceremonies – Ibrahim K. Osta, Chief of Party, USAID Developing Sustainable Tourism in Bosnia Herzegovina (Turizam)

16:15 – 17:00

Tourism’s Impact on the Environment – Replay

How can we ensure preservation of local environments and co-existence of biodiversity and the local economy?

H.E. Dr. Edita Dapo, Minister of Tourism and Environment, Federation of Bosnia and Herzegovina
Dr.Taleb Rifai, Co-Chair, GTRCMC and of Global Travel and Tourism Resilience Council; former Secretary General, UNWTO
H.E. Edmund Bartlett, Minister of Tourism, Jamaica
Beks Ndlovu, CEO, African Safari Camps
Fabio Casilli, Founder, Respire-Breathe

Moderator: Hilary Matson, Founder, Yugen Earthside

17:00 – 17:55

Risk Mitigation and Health Issues, the Impact on Travel Planning – Replay

Destinations and global enterprises focus on risk identification and mitigation which enforces resilience.  What can the industry do to ensure the SMEs that make up over 90% of the industry also adopt a mindset of risk mitigation?

Roberto Martinoli, President and CEO, SILVERSEA
Dr.William Spangler, Global Medical Director, AIG Travel
Dr.Ninglan Wang, Unit head, Border Risk Dissemination Unit, Country Readiness Strengthening Department, World Health Organization (WHO)
Dan Richards, CEO, Global Rescue
Shingo Togami, Director, Destination Management Business Division, Miki Travel
Greg Whalen, COO, Bespoke

Moderator: Jill Sinclair, CEO, Global Health Assured


End of Sessions

Friday, September 17

Vasco da Gama Stage (S1)

Master of Ceremonies- Rajan Datar, Presenter/journalist, BBC

All times shown are UTC+1 (Portugal time zone).

8:30 – 8:32

Call to order and Welcome – Replay

Christian Delom, Secretary General, A World for Travel
Daniela Wagner, Jacobs Media Group

8:32 – 8:39

The Value of Alentejo – Replay

This beautiful region of Portugal, home to Évora and Lisbon has so much to offer.  Take a few minutes to enjoy the beauty of the region through the eyes of a local.

○ Vitor Silva, President, Turismo do Alentejo

8:40 – 8:50

Remarks: A Systemic Transformation of the World” – Replay

Marc Halévy, Physicist, Philosopher and Futurist

8:50 – 9:05

Millennials View of Travel – Replay

Three young professionals call for a new world of travel and discuss the generations’ expectations on how the industry should be functioning.

Marta Cabral – CEO, Rota Vincentia Association
Frédéric Lizée – Founder, Travel Hunter
Isaure Delom – Alternative travel activist

Moderator: Ian Taylor, Group Executive Editor, Travel Weekly

9:10 – 9:55

How European Countries Collaborate, Advance and Organize a Fluid Domestic Market – Replay

Collaboration and uniformity amongst the European states will be the strength that lifts these countries up, is it achievable? Session in cooperation with the European Travel Commission

Eduardo Santander, Executive Director, European Travel Commission/Chairperson, European Tourism Manifesto
Norbert Fiebig, President, German Travel Association (DRV)
Éric Dresin, Secretary General, European Travel Associations ECTAA
Patrick Torrent, President, Necstour

Moderator: Ian Taylor, Executive Editor, Travel Weekly Group


Cultural Heritage Tourism – Preservation or Profit? – Replay

People and places are what make destinations truly unique. Whether it’s, history, art, ancestry or cuisine, these and many more are what inspired visitors in the past and what drives visitation today. So… does ‘Tourism’ have a responsibility to ensure these often fragile assets are protected for future generations?

Introduction by Chris Flynn, President & CEO, World Tourism Association for Culture and Heritage

Carlos Cendra, CMO, Mabrian
Professor Shigeru Sasaki, Toyo University, Faculty of Tourism
Carol Savage, Founder and CEO, Not In the Guidebooks
James Thornton, CEO, Intrepid Travel

Moderator: Debbie Flynn, Managing Partner, Global Travel Practice, FINN Partners, UK

10:45 – 11:00

Coffee break

Vasco da Gama Stage (S1)

Master of Ceremonies- Rajan Datar, Presenter/journalist, BBC

11:00 – 11:55

Sustainable Tourism means Industry Reorganization – Replay

How will new economic levers and sustainable employment adjust going forward? Reorganization is required to ensure the travel industry is connecting with the local communities? Why hasn’t there been a stronger connection with NGOs who have deep knowledge of the destinations within which they work?

Hon. Nikolina Angelkova, MP, Bulgarian Parliament; former Minister of Tourism, Bulgaria 2014-20
Holly Budge, Founder, How Many Elephants
Gregory Lanter, Chief Development and Construction Officer, Club Med SAS
Frank Gervais, CEO, Groupe Pierre & Vacances
Liz Ortiguera, CEO, Pacific Asia Travel Association (PATA)

Moderator: Yolanda Perdomo, Senior Tourism Strategist, ICF

11:55 – 12:45

New Governance for Safe, Sustainable Travel – Replay

Difficult times show who has the courage to make difficult decisions and lead. It’s clear when there is no leadership catastrophic results occur. What is being done to develop the leaders for tomorrow and what are the must have character traits in new leaders? Who is setting the rules around good governance in the travel sector?

H.E. Nayef Al Fayez, Minister of Tourism and Antiquities, Jordan
Manuel Alejandro Cardenete, Deputy Minister for Tourism, Andalusia c
Stefan Hartman, Head of Department, European Tourism Futures Institute
Tetsunori Dambara, Group CEO, Miki Holdings
Jerry Inzerillo, CEO, Diriyah Gate Development Authority
Madame Dho Young-Shim, Chair, UN SDGs Advocate Alumni

Moderator: Maribel Rodriguez, Sr. Vice President, World Travel and Tourism Council (WTTC)

12:45 – 13:10

Publishers Discuss the Business of Communicating About Sustainability – Replay

The ability to get the industry talking and operating sustainably requires constant engagement in the media.

Frédéric Vanhoutte, CEO/Founder, Eventiz Media Group
Duncan Horton, President and CEO, Jacobs Media Group
Peter Greenberg, Travel Editor, CBS News

13:10 – 13:20

Conservation’s Crossroads with Travel – Replay

How is the travel industry helping conservation? Can other practices be considered so the power of one helps the other?

Holly Budge, Founder, How Many Elephants

Pedro Cabral Stage (S2)

Master of Ceremonies – Andy Hibberd, International Partnerships,  Jacobs Media Group

11:00 – 11:55

Long term investments and payback: a new model and new risks – Replay

Destinations not only seek travellers for their spend, but investors for their infrastructure. What new mechanisms could be levied to affect the whole supply chain in the travel delivery ecosystem so that the small and medium sized businesses are not crushed? What other sectors lose out on investments that only target land development? How can investment further shift in agricultural practices to ensure environmental improvement?

H.E. Suzana Gasic, Minister of Trade and Tourism, Republika Srpska, Bosnia and Herzegovina
○ Therese Turner-Jones, economist and author, Inter-American Development Bank
Henry Briance, Senior Managing Director, Certares
Paras Loomba, Founder, GHE
Jerry Mabena, CEO, Thebe Tourism Group
Judy Kepher-Gona, Director, Sustainable Travel and Tourism Agenda (STTA)

Moderator: Ibrahim K. Osta, Chief of Party, USAID Developing Sustainable Tourism in Bosnia Herzegovina (Turizam)

11:55 – 12:40

Revising the Travel Model – Replay

The travel economy model is based on density and time.  How can we explore a new model? Will it change and how?  Could share holder value be looked at in any other way, other than financial?

○ Lionel Flasseur, President and Founder, Essentium Fund for Benevolent Tourism
○ Jeremy Sampson, CEO, The Travel Foundation
○ Michel Durrieu, CEO, Huttopia; Special Advisor, UNWTO
Júan Gomez, Insights Expert, Forward Keys
○ Robert Mandelbaum, Hotel Advisory Services, CBRE
○ Prof. Hal Vogel, author, Professor travel economics, Columbia University/Founder, Vogel Capital

Moderator: Alessandra Priante, Director, Europe, UNWTO

12:40 – 13:20

From transport to mobility solutions – zero carbon target – Replay

Airlines, airports, railways, carpooling, car sharing, interconnectivity is under pressure. How can the industry reach COP21 Paris Accord targets? How should we look at space travel, innovation or destruction? What types of energy? What organization? What technology?

Lucas Bobes, Group Environmental Officer & ESG Reporting, Amadeus
Dr. Marc Ivaldi, Professor, Toulouse School of Economics; Research Director, Institute for Sustainable Aviation (ISA) and Affiliate at NERA Economic Consulting
Ian Moore, CCO, VistaJet
Michel Taride, Board Member, former Group President Hertz International, Smart Mobility Expert

Moderator: Jane Madden, Global Managing Partner, Sustainability and Social Impact, FINN Partners

Prince Henry Stage (S3)

Master of Ceremonies – Jill Sinclair, CEO, GHA

11:00 – 11:55

How Should Sustainable Business Travel Look? – Replay

One of the most contentious areas in the travel sector was business travel but since the pandemic has realigned travel requirements and mandatory office hours for many, how will the business travel sector reconfigure?

Olivier Benoit, Principal and Vice President, Advito
Phil Halanen, Head of Sourcing & Sustainability, Wyndham Hotels and Resorts EMEA
Catherine Logan, Regional Vice President, Global Business Travel Association (GBTA)
Michelle Dyer, VP Global Strategic Transformation, American Express Global Business

Moderator: David Keller, Editor in Chief,

11:55 – 12:40

Tourism’s Positive Impact – Replay

on the evolution of society particularly around equal rights, tolerance, and the deliverance of basic needs such as work, food, shelter, education and medical attention. Impressive case studies will show how such positive impact has been achieved in travel programs around the world.

○ H.E. Memunatu Pratt, Minister of Tourism, Sierra Leone
○ Robin Tauck, Chairman, Tourism Cares/Co-Owner, TAUCK
○ Dalila Dias, Executive Director, Aldeias Históricas de Portugal
○ Vincent Fonvieille, President, Agir pour un Tourisme Responsable

Moderator: Rika Jean Francois, Commissioner, Corporate Social Responsibility, ITB

12:40– 13:20

Better Than Good Enough Technology – Replay

Technology has been leading the way for the travel sector and even stepped up its game as a result of demands put on it through market conditions.  Extraordinary developments have occurred to aid the traveller through complicated travel requirements, technology that advances sustainability and even the development of solutions to increase safety and security for the traveller and the destination.  Key developers of these solutions will discuss what’s still needed, what’s on the sustainability roadmap?

Don Leka, Founder & CEO, Jumptuit, Inc.
Stephanie Boyle, Group Head, Industry and Partner Communications, Skyscanner Ltd.
Tony Smyth, SVP, i-Free Group
Prof. Lloyd Waller, Executive Director, GTRCMC

Moderator: Julia Luczak-Rougeaux, Editor in Chief,

13:20 – 15:00

Lunchtime and networking

Vasco da Gama stage (S1)

Master of Ceremonies – Rajan Datar, Presenter/Journalist, BBC

All times shown are UTC+1 (Portugal time zone).

15:00 – 15:10

Conversation with… – Replay

Prof. Christian de Perthuis, Author and Founder of the Climate Economy Chair, Paris, Dauphine University on the Economic Impacts of Climate Change
Christian Delom, Secretary General, A World for Travel

15:10 – 15:45

Shared Economy Players’ Contribution to the Transformation of Tourism – Replay

Slowly more and more offerings of the shared economy are permeating everyday life. Is the travel industry maximizing the benefits of this economy? What or how should shared services be mainstreamed and what are the sustainable benefits of doing so? How are governments reacting to the shared economy, are they improving their destination’s sustainability by added these services? Are they capitalizing on regulations and taxation?

Frédéric Mazzella, President, BlablaCar
Emmanuel Arnaud, Founder and CEO, Home Exchange
Theresa Rice, Partner, Consulum
Éric La Bonnardière, CEO, Evaneos
Christian Delom, Secretary General, A World for Travel

Moderator: Carol Hay, CEO, McKenzie Gayle

15:45 – 16:10

Consolidation of Workshop Output facilitated Evora University students
« Spirit of Evora » workshop resolution propositions and vote
Announcement of the 5 Urgent Acts Commitment – Replay

Bruno Despujol, Partner, Oliver Wyman
Christian Delom, General Secretary, A World for Travel

16:10 – 16:20

Conclusion: Overview of Portuguese Policy, Developments and Results & forum conclusions – Replay

H.E. Rita Marques, Secretary of State for Tourism of Portugal

16:20 – 17:00

“Spirit of Evora” Awards – Replay

Granted to a personality or an organization having achieved a remarkable transformation


End of Forum