Christelle Ferriere

Deputy Managing Director – Savoir Mont Blanc Agency

Christelle Ferriere is Deputy Managing Director at Savoie Mont Blanc Agency, tourism board for Savoie and Haute-Savoie destination in the French Alps, the first ski and outdoor destination in the world, with the strongest digital community, committed to positive impact tourism.

Experienced marketeer, Christelle has a 20 year track-record of bringing positive energies and synergies to teams, capitalising on strategic brand management tools as a cement, a filter and a vision for brand growth and innovation. Past experience on food, leisure, culture, entertainment and now sustainable tourism in the mountains, have been led by strong values on how to combine work and a sustainable future for all.

Christelle lives in Annecy, and has a Master of Science in Management from HEC School of Management / HEC Paris (2002).