Cat Jones

Founder and CEO of BYWAY TRAVEL
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Cat Jones is the founder and CEO of Byway, which offers flight-free holidays focused on experiencing the world by travelling through it, rather than flying over it. A certified B Corp, Byway was founded in March 2020 and is backed by the government’s Innovate UK grant. Before founding Byway, Cat was Managing Director at Founders Factory, spearheading their travel and media business. At Founders Factory, she led investments in fourteen startups a year and coached founders across a portfolio of forty companies. Previously, she was SVP at video ad tech company Unruly, acquired by News Corp for £114M, where she created and ran Unruly EQ, a 30-person division delivering a suite of emotional data and targeting products. Cat holds a first class degree in Physics from Durham University and a Masters with Distinction in Sustainable Development from SOAS, and has never owned a car.