Beyond the forum itself, AWFT is above all a collective adventure driven by people who believe that travel can remain a powerful force for progress, understanding and positive impact in the world.
Created at a time when the world — and our travel industry — was facing unprecedented disruption, AWFT emerged from the belief that tourism could no longer evolve through isolated initiatives or short-term thinking.
What began as a platform for dialogue has progressively become an international community committed to action, collaboration and long-term transformation.
Over the years, the conversations have evolved alongside the world itself. From post-pandemic resilience to climate urgency, from technological disruption to social impact, inclusion and new economic models, AWFT has continuously expanded its scope to address the major forces reshaping travel and tourism globally.
No single company, destination, institution or government can address these challenges alone. The future of travel depends on our collective ability to share knowledge and build common solutions
Five dimensions of change and 12 challenges
Built around these five core pillars, AWFT creates a space: where strategic dialogue meets human connection, where expertise meets responsibility, and where ideas are transformed into meaningful action.
CLIMATE ACTION
A curated hybrid gathering of 200 global leaders. Turning dialogue into collective action in Paris.
