Audrey Brayer
Thursday Oct 30
Enhancing Travel transformation through AI and new skills
Artificial intelligence is not just reshaping how travel is marketed and managed—it’s redefining the entire visitor journey. From predictive analytics and personalized itineraries to operational automation and dynamic pricing, AI is revolutionizing the business of travel. But with this technological leap comes a critical human challenge: re-skilling the global tourism workforce to thrive alongside intelligent systems. This session will explore how AI is driving transformation across airlines, hospitality, DMOs, and ground services—and what skills are needed to lead this change. Panelists will examine how destinations and companies can balance digital innovation with human connection, ensuring that the workforce remains adaptive, inclusive, and empowered in an AI-augmented future. We’ll discuss how the intersection of technology and talent can unlock a more resilient, responsive, and personalized travel ecosystem.
- Siddhartha Chatterjee, CDO, Club Med [India]
- Lucas Bobes, Group Environmental Officer, Amadeus [Spain]
- Didier Bréchemier, Sr. Partner, Global Head of Transport, Logistics and Tourism, Roland Berger [France]
- Audrey Brayer, Director of Operational Innovation and Information Systems., Pierre & Vacances Center Parc [France]