Eric De Groot
Friday Oct 31
Sustainable Marketing Strategies to Reach the Conscious Traveler
As traveller awareness around sustainability grows, their desires to book travel accordingly are still not reflected in their booking patterns. The responsibility to communicate about it authentically -and effectively -has never been greater. This session dives into how destinations and travel suppliers can build sustainable marketing strategies that are not only credible and compelling, but also inclusive of the many dimensions of sustainability: environmental, cultural, social and economic. Why do so many communications agencies and marketing teams still hesitate to lead with sustainability and how we can shift that narrative. Expect sharp insights from creative leaders, real world campaigns and a candid look at what it takes to tell sustainability stories without greenwashing or simplification.
- Lottie Norman, CMO, The Travel Corporation [UK]
- Phoebe Irving, Global Head of Group Projects, GenPlus Group [Greece/UK]
- Eric De Groot, Consultant, Meeting Designer, MindMeeting [Dutch]
Thursday Oct 30
DEI Dead or Alive?
Diversity, equity and inclusion initiatives have experienced significant shifts globally, influenced by political, social and economic factors. While some organizations have scaled back or rebranded their DEI efforts, others continue to uphold and adapt. Who is doing what and why?
- Zina Bencheikh, Managing Director, EMEA, Intrepid [UK]
- Carlota Galvan, Head of ESG, HBX Group [Spain]
- Edgar Weggelaar, CEO, Queer Destinations [Spain]