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Rika Jean-Francois

Commissioner, ITB Corporate Social Responsibility
10:15 – 11:00

Friday Oct 31

Practical Strategies for Advancing Sustainable Travel

What does it take to turn sustainability from an ambition into action? This fast paced, 40-minute workshop will equip destinations and travel providers with practical tools to implement sustainable travel practices across their organizations or destinations.  Through interactive discussion and applied examples, speakers will explore key actions including: Reducing carbon emissions through smarter transport and logistics Supporting local economies via community-based tourism Measuring and communicating sustainability impact Embedding sustainability into product design Engaging suppliers and partners to create a shared impact chain

  • Rika Jean Francois, Founder, Mission Respo – Responsible Tourism Strategies [Germany]
  • Pierre Maillard, CEO, Hellio, [France] 
  • Thomas Armitt, Planterra Foundation [Canada]
  • Jillian Dickens, Head of Destination Stewardship and Private Training, Transformational Travel Council [US]
Moderator: Jessica Matthias, Founder, vianova; Sustainability & Communications Strategist; Keynote Speaker & Moderator [UK]