CEO, Egyptian Tourism Promotion Board
My name is Amr El Kady, an Egyptian who spent more than 30 years in the exciting field of marketing and advertising promoting some of the most prestigious brands across the globe.
I had the privilege of working with many leading multi-national companies on regional and international markets from a junior marketing executive to becoming the vice-chairman of the biggest communication group in the Middle East and North Africa. Having a bachelor degree in mass communication and many professional studies in marketing and research, I always had the passion towards tourism and antiquities as I raised among the marvels of the ancient Egyptian civilization, for that I decided to study Egyptology and ancient history to
fulfill that passion.
Finally, the passion came true when I was appointed CEO of the Egyptian Tourism Authority where I can enjoy the mix between marketing and tourism and antiquities and responsible for promoting Egypt as a global tourism destination with all what it has to offer and show the world the authenticity and diversity it enjoys and help achieve my nation’s ambition for growth and prosperity.
In my capacity as the CEO of ETA, I oversee the planning and implementation of marketing strategies for Egypt through Advertising, PR, Content Production, Digital Marketing, Events and B2B relations with tour operators and airlines as well as international media, governments and organizations related to tourism