Secretary general, A World for Travel
A graduate of HEC Paris, Christian Delom has devoted his professional life to travel, tourism and new technologies. He is passionate about innovation, he has always tried to create new products, new processes, new partnerships. He has held several high-level positions within the Air France group, Amadeus, ATOUT France, the French national tourism development agency. He is now Secretary General of A World For Travel Forum dedicated to the sustainable transformation of travel and tourism. He advocates the urgency of acting to save both travel and the planet, with industry transformation being the key driver to reset the travel development model. Since 1995, he has also devoted time to his local community, as a territory councilor.
To resume his career, in Air Inter, after having launched the loyalty program Frequence Plus, he was part of the steering of a new concept of air transport with “la Navette”. In Air France he created a new type of cobranded cards with American Express and he developed partnerships programs with ACCOR, Disneyland Paris, Hertz. He enhanced digital partnerships through an affiliation program.
With Amadeus he developed a touristic leisure digital platform and renew the travel agent offer with services and products easy to use without minimum training.
Part of the executive committee of Atout France, the tourism development agency of France, he designed the destination strategy and oversaw the digital policy. This policy is aimed at consolidating the leadership of France as a collection of destinations, develop the brand, mobilize the numerous and popular French destinations, and concentrate action on digital medias.
Christian developed a strong know how in partnership engineering (negotiation, purchase, law issues, marketing, commercial) that creates more value for partners as well as for customers. He is fully convinced that social and share economy including co working, crowdfunding is in long-term a disruption in the production and consumption processes.