Head of Tourism at Ministry of Economic Affairs and Communications for Estonia
Külli Kraner serves as the Head of Tourism Policy at the Ministry of Economic Affairs and Communications, bringing with her 19 years of experience in strategic planning, European Union Cohesion Policy, and the advancement and digitalization of Estonia’s business environment. With a profound specialization in tourism policy, Külli harnesses her expertise to lead the creation of a new long-term strategy for Estonian tourism. In pursuit of this objective, she employs the Strategic Foresight methodology, recognizing that the dynamics of tourism and travel are marked by uncertainty in the future, rendering reliance on the past inadequate. Consequently, the analysis of various potential future scenarios becomes imperative for informed decision-making and policy formulation.
Holding a degree in Human Geography from the University of Tartu, Külli demonstrates her commitment to the strategic progress of Estonian tourism. Beyond her professional endeavors, Külli is an avid hobby photographer who finds joy in capturing moments, while her leisure time is often devoted to running and engaging in Bikram Yoga.